Tim Davis provides good sales suggestions in this video. But the reason I’ve posted it here in “Over the Shoulder” instead of “Sales Training”, is that I wanted to give you an example of something you can do with your marketing list.
Ask your list if they have any questions about what’s going on in the market currently. When you get a couple of questions, do a short video and answer them in 2-3 minutes. Then send that video out to your list.
It will do several things for you;
1. It will remind your list that you are an expert in the industry
2. It will remind them that you’re still in business.
3. It will provide “social proof” that other people turn to you for their mortgage questions.
Also when you watch this video, he gives a couple of good suggestions on how to give away books and how to work with HR departments in businesses.
I was really torn between which category this video should go in. But I finally decided that this was the right place. If you can have some fun with video in your business, you’ll keep your name out there and have consistent business.
Here is a video produced by a loan officer. She made this video to invite financial planners to a luncheon.
I contacted her after the luncheon to see how the movie worked for her. She told me that she sent it to around 35 people and had about a dozen RSVP for the lunch and another half a dozen want the information, but couldn’t attend.
As you can see, this is a basic clip, with no fantsy editing or effects. But it was VERY effective in getting her message to a good group of potential referral partners.
In this category you’ll find live examples of what other loan officers are doing to use online video and audio in their marketing. These will be great examples and learning tools. What you’ll find is that you don’t need to be a model or news anchor type to make video work for you!
All you need to do is be yourself. Just relax, and give it a try and you’ll be amazed at the power video and audio will bring to your market and your ability to brand yourself.
If you know someone who regularly posts online video for their clients, let us know about them so we can feature their content here!
